According to Nielsen research, U.S. smartphone adaption has already reached over 40%. This number is growing at an alarming rate.

This doesn’t really mean much on its own. What does matter is that about a third of those with smartphones use their mobile browsers as their primary browser. This means that there could possibly be as much as 15% of your website hits coming from smartphone users viewing your site on their phone.

Mobile sites should be developed specifically to perform well on smartphones. They are much easier for someone who is using a smartphone to navigate your website as well.

Furthermore, consider your internet marketing, social media interaction with your customers, etc. For most businesses or organizations, their website acts as the central “hub” for their online marketing activities. Everything revolves around it. If you’re doing any kind of online marketing these days, you simply can’t ignore your mobile viewers anymore.

However, there are more than a few mobile sites out there now that built terribly, and look the part as well. It’s almost like the early days of web development all over again. Terrible design and terrible user interfaces. Not something most businesses would be proud of nowadays.

Clearstream was recently commissioned to create a QR code / mobile website program for the Anytime Fitness Corporation, a multinational fitness franchise. Franchises are given a QR code that we create. When the QR code is scanned, it directs the user to their mobile site that has content specific to the franchise. Scan the link below to try it. What you will notice is that everything on the site has purpose, and the design is easy on the eyes. Clear layout, easy on the eyes, and crystal clear images. For the user, there is no trying to figure out how to navigate the site. This is very important for mobile users who are on the go. They simply don’t have 5 minutes to figure out your site.

Try to remember a few key points as you are considering developing a mobile site:

•  Keep the site simple. Only include what is necessary.

•  Use motion graphics and images sparingly. Use them to enhance your content. It keep the site faster, and decreases load times.

• If you are using a CMS for updating your site such as WordPress (most likely you do), make sure that whoever you commission to develop and build the site will integrate with your CMS and standard website. This will make changing out content easier for you down the road.

•  Don’t try to fit your entire standard website into your mobile site. Incorporate your most important features and content into your mobile site. Again, smartphone users are on the go. They don’t want to take a couple minutes to find what they are looking for on your site.

Technology is changing at a rapid pace in today’s world. Mobile phones are becoming the epicenter of this shift. So start thinking mobile.

Many of our clients are utilizing our mobile giving solution to offer their congregation a convenient way to make donations, right from their phone, no matter where they are!

Take Harvest Church, located in Pensacola, Florida, as an example. Harvest is a movie theater church, and by offering mobile giving, its congregation can make donations during service, without leaving their seat! The Clearstream mobile giving solution integrates directly with Harvest’s existing merchant provider, and funds received from mobile giving are deposited within a few days.

Mobile giving and text message marketing is an fantastic combination.

Harvest Church also utilizes Clearstream’s text message marketing service, which integrates seamlessly with mobile giving. For instance, if there is an urgent financial need, such as a missionary crisis, disaster, etc., Harvest can send out a text blast to their congregation and receive donations within minutes!

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If your are interested in learning more about mobile giving for your church, please feel free to contact us by email, or call us directly at 1-877-404-8398.

One such example is Izzo Cutter & Co, a salon located in Pensacola, Florida. Izzo Cutter & Co have been using our text message marketing platform to promote their monthly specials and fill in their stylists’ schedules. Because text message marketing generates an immediate response, they are able to quickly book new appointments when cancellations or no-shows occur.

If you are a salon owner looking to fill in your appointment book and generate more business, mobile marketing is an effective, convenient and affordable option. Contact us today, or browse our website to learn more about mobile marketing for salons.

What does this mean for you? If you are an Anytime Fitness franchise, and are interested in mobile marketing for your fitness club, Clearstream is offering discounted, customized plans, just for you! If you’re interested, simply contact us, and we’ll guide you through setting up your account, and getting started with mobile marketing.

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Looking to go mobile with your Anytime Fitness facility?

Clearstream’s mobile marketing platform is uniquely designed to provide a wide range of features for fitness clubs and gyms. We offer an effective way to communicate and interact with your existing members. Do you want to effectively track leads? Then text message marketing may be a great fit for you…

• Keep Your Members in the Gym
  Text messaging provides the most efficient way to communicate with your members.
• Attract New Members & Track Leads
  Increase your amount of qualified leads via text. Our solution is simple, quick, and very effective.
• No Contract required. Month to month terms.
• We offer a wholesale price to Anytime Franchises.
• We also offer QR code integration!
• Send mass text message blasts with the click of a button!

If you have any questions or comments, feel free to either contact us, stop by our offices in Pensacola, Florida, or leave a comment below.